Bowled Over With Embroidered Patches

Participants in the BCS national championship game wear a special embroidered patch on their jerseys.
Participants in the BCS national championship game wear a special embroidered patch on their jerseys.

The end of December and the coming of the new year means many things to many people, a time for looking back at the old year past, celebrating and…. college football bowl games, culminating with the BCS National Championship game, to be played this year on Jan. 7, 2013, in Miami with the undefeated Fighting Irish of Notre Dame taking on the Crimson Tide of the University of Alabama.

Initially, college football games didn't have named sponsoring companies (though the cotton industry was certainly behind the game played in Texas.)

Initially, college football games didn’t have named sponsoring companies (though the cotton industry was certainly behind the game played in Texas.)

Each football player on each team competing  in each of the more than 30 college bowl games that will played from mid-December to early January will be wearing his team’s jersey, featuring a uniquely designed colorful embroidered patch.  Part of the pageantry of college football includes these intricate designs, created expressly for the participants in a specific college bowl game.  Seen by millions on cable and broadcast television, the patches emphasize that the players are competing in a unique showcase event.

These patch designs, including many years of Rose Bowl (the so-called “grandaddy of them all” with the 99th game to be played on Jan. 1, 2013) patches are highly prized by the players, teams, students at participating schools and collectors of one-of-a-kind embroidered patches.  A vibrant collectors market exists for these patches, but the players who participated in the game, often the culmination or their college athletic careers, can’t put a price on these treasured embroideded emblems.

Corporate sponsorship is now an important part of a successful bowl game, including exposure on the special embroidered patches worn by football players.

Corporate sponsorship is now an important part of a successful bowl game, including exposure on the special embroidered patches worn by football players.

To learn more about creating a unique embroidered patch for your sports team or organization, contact the Chicago Embroidery Co. at www.c-emblem.com or call 312/664-4232.

Professional Football Team Uses Embroidered Patches to Build Camaraderie

The letterman jacket, covered with embroidered patches to showcase an athlete’s achievements and a team’s championship titles, isn’t just for high school jocks anymore.  The National Football League’s Houston Texans, leading the AFC with a flashy 11-1 record, are taking the jacket and patches to a whole new level.

NFL's Houston Texans are sporting new personalized team letterman-style jackets, complete with embroidered patches.

NFL’s Houston Texans are sporting new personalized team letterman-style jackets, complete with embroidered patches.

Faced with a tough Monday night road game, broadcast nationally on ESPN, (12/10/12) against the perennial champion New England Patriots, the upstart Texans are looking for an edge through embroidered patches, sewn on personalized team jackets given to every player.  According to the team’s official website:

The jackets will soon have patches on the left arm to commemorate the Texans’ 2011 AFC South title for players who were on the team last season. Captains also will get patches on the left sleeve.

The Texans will add more patches for any future division titles and conference and Super Bowl championships. The idea is to “build a tradition the longer you’re here, the more patches you get on your jacket,” said outside linebacker Connor Barwin.

The idea of showcasing accomplishments and championships, long a staple of high school and college athletic programs, just might catch on with professional teams.  Fans following the team are sure to be looking to purchase similar outerwear.

The Texans jackets feature patches with the team logo, and (on the sleeve) the indiviudal player's number and position. Championships and titles will be commemorated with additional patches.

The Texans jackets feature patches with the team logo, and (on the sleeve) the indiviudal player’s number and position. Championships and titles will be commemorated with additional patches.

“The fans can go create their own jacket, but this is obviously something that you only get if you’re on the team,” Barwin said. “You can’t go buy this jacket ….. We want it to be just for us guys, but obviously, we can’t stop people from making their own.”

Your team might not be in the NFL, but it can also benefit from the spirit and camaraderie of embroidered patches, often available for less than you’d expect.  For further information and a quote, check out www.c-emblem.com

Outdoors and Sporting Goods Firms Hooked on Embroidered Patches

Companies that are part of the outdoor, hunting and fishing industry make extensive use of embroidered patches to promote their products to targeted markets.

Participants in high stakes professional fishing tournaments use embroidered patches to show their sponsoring companies.

Participants in high stakes professional fishing tournaments use embroidered patches to show their sponsoring firms.

Fishing tournaments, once a friendly, competitive way to spend a lazy summer afternoon, have grown into a professional industry backed by fishing tackle manufacturers, marine companies and many other sponsors with multi-million dollar promotional contracts.

Much like racing drivers and pit crew members wear patch covered suits, professional competitive fishermen proudly showcase their sponsorships by wearing shirts and hats emblazoned with embroidered patches.  And not all of the sponsors are directly affiliated with the outdoors industry.  Snack food manufacturers, insurance companies, and even the pharmaceutical manufacturers are getting in on the action.

The hunting industry, primarily firearms and ammunition and ammunition companies, has long used multi-colored embroidered patches as a promotional tool.

Firearms manufacturers and retailers frequently use embroidered patches to promote their products to shooting sports participants.

Firearms manufacturers and retailers frequently use embroidered patches to promote their companies to shooting sports participants.

Other players in the industry, outdoor clothing producers, specialty retailers, camping equipment manufacturers and more, distribute embroidered patches or even sell hats and clothing featuring their company logo on an embroidered patch.  The Chicago Embroidery Company has made hundreds of thousands of patches for gun companies alone.

Key to marketing any product is building visibility and then product loyalty.  Outdoor equipment and related hunting and fishing companies know that having their logo on a quality piece of gear – a functional hat, warm vest or waterproof jacket – builds product devotion and faithful customers.  The Michigan Department of Natural Resources even created embroidered patches as a hunter incentive.  The annual patches have become so popular and collectable, unscrupulous individuals were submitting false information solely to obtain one of the limited run embroidered designs!

Fishing enthusiasts enjoy collecting and wearing patches with their favorite products.

Fishing enthusiasts enjoy collecting and wearing patches with their favorite products.

Another outdoors consumer of embroidered patches are professional guide and trip companies, using stitched logo patches to readily identify employees and portray a professional appearance for their firms.

The Chicago Embroidery Company makes custom patches for all sorts of industries and specializes in outdoor sports.  For more information see www.c-emblem.com or call 312-664-4232.